Lincoln Competitive Conquest Program


  • Customers that currently Own or Lease a 1995 and newer Acura, Alfa Romeo, Aston Martin, Audi, BMW, Cadillac, Genesis, Infiniti, Jaguar, Land Rover, Lexus, Maserati, Mercedes Benz, Mini, Porsche, Tesla or Volvo will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
  • Current lease customers are not required to terminate their lease.
  • Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
  • Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.
  • A competitive vehicle may be applied to one and only one new vehicle lease/purchase, even if two individuals are named on the title/lease.
  • Customer is NOT required to trade in their vehicle.


  • Standard Rules of Eligibility dated 07/2019 apply
  • Eligible consumers must provide a copy of the competitor vehicle's title, active finance or lease contract, or current finance or lease payment coupon. Any document must include sufficient detail to tie the customer to the prior competitive vehicle. Vehicle registration is NOT acceptable as it may not prove the lease status of competitive vehicle. The copy must be retained in the sales jacket.
  • This offer can be "Transferable within household (same address), from Business to Business Owner and from Business Owner to Business."  
  • A copy of proof of residency and eligibility must be retained in the sales jacket.
  • Consumers are not required to trade in their current vehicle. 

For More Information

Start the process by stopping by the dealership, giving us a call, or completing the form below for more information on the Competitive Conquest Program.


Parkway Lincoln of Lexington

98 New Highway 64 West
Directions Lexington, NC 27295

  • Sales: (336) 243-2731
  • Service: (336) 243-2731
  • Parts: (336) 243-2731


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